Retailers in the
Tesco’s eco store Cheetham Hill,
From October to the end of 2008, Asda’s eco superstore provided it with a competitive advantage, however Tesco closed this gap when opened its first eco store to protect its position as the biggest
But what, if anything, do Tesco and Asda stand to gain from this? Their customers’ experience may slightly improve, stores lit naturally, rather than with fluorescent lights may be more pleasant and some individuals may feel good about supporting a more environmentally friendly store. Overall the retailers’ NVPs will change, if at all, insignificantly. The new eco-stores are not an additional retail format but an adaptation of current formats; therefore it seems the new stores will not attract a new segment of customers.
Energy efficient stores should have lower running costs, however as ecologically friendly materials are not yet widely used in
The extent of these retailers’ environmentally friendliness must not be overstated. Although it is truly commendable that these stores have used sustainable energy and construction resources, it would be expected that the transportation and distribution of the goods sold would have a higher energy consumption (and therefore more detrimental effects on the environment) than the stores themselves. Barring this in mind, perhaps the retailers should consider “greening” their distribution systems and stocking more local produce before they go as far as to label these outlets “eco-stores”.
The Co-Operative Group, another major player in the
If an eco-war breaks out, it will be interesting to see if the